Saturday, November 3, 2012

Social Media 101: Adding Meta Descriptions to Your Blogger Posts

Blogger. It's the platform that is most widely used in our little blogging world. And rightly so, it's easy to set-up & customize, the interface is user-friendly, and composing posts is as simple as it gets in - what you see is what you get. However, one thing Blogger was always lacking was the ability to easily add additional meta data to your blog and individual posts.

Now I know what you're thinking, "slow your roll, what the heck is meta data?" Well, in short, meta data is the probably the single most important snippet of information you can optimize your blog posts with. Basically it is a keyword-rich description of what your post is about. It is important to include this data so search engines, like Google, can easily find your content and display it in relevant search results.
So how do you go about adding this data to your Blogger blog? Well, lucky for you when Blogger relaunched it's new interface it added this little feature - all you have to do is go turn it on.

This can be accomplished in 3 easy steps:

1. Go to Blogger > Settings > Search preferences.
2. Click on Edit then select the Yes button saying Enable Search Description. At this time you can add an overall description of your blog in the box and then click on Save Changes.
3. This will also enable the Search Description option on each of your individual posts. Whenever you are in compose mode writing a new post, take a look in your right sidebar - you will see a tab titled Search Description, just click on it to write the meta description of that post. Easy as pie!


See it there? That's where you can include a short, keyword-rich description of what your post is about. Think of it as a summary. This info is not only used for Google crawlers, but it makes your search results more appealing. You see, if you don't include a description Google will pull in any ol' chunk of text from your post to act as your description.

See this post below, it does not have a search description.  And you can see from the post description that Google has gone ahead and pulled text from my post. Not exactly the greatest description of Sea Salt & Balsamic Vinegar Kale Chips, huh? If I were browsing for a kale chip recipe, I wouldn't exactly be enticed to click on this link...

But look what happens as soon as I add a search description....


Yes, much, much better! I can easily identify what this Grilled Veggie Primavera recipe is all about... and if I can easily understand it I'm going to click on it.

So there you have it folks, with a little creative wordsmithing you too can increase your traffic!

Need help? Have any questions? Just leave me a comment or shoot me a tweet, I am always happy to help!
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8 comments:

  1. So smart!! Great tip - I had no idea you could do that.

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  2. Great Advice! Thanks for sharing :) xx

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  3. Nancy @ spiffykerms.comNovember 3, 2012 at 11:10 PM

    Do you know ow this works on Wordpress? I'd love it edit mine.

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  4. Thanks Janice! Hope you find it useful moving forward!

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  5. Lucky for you there is a plug-in to boost your SEO for Wordpress. I use it all the time with my clients websites. It's called All in One SEO pack. The only difference is you have the opportunity to add individual keywords to your posts - it's very handy!

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  6. Thanks for sharing this!

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  7. You're very welcome! I hope you found it helpful!

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